Thinking Like an Entrepreneur

You need an email list of potential customers to market your book(s) to.
Surprised? You probably assumed email lists were just for businesses.
But you are a business now!
(PS That’s true even if you’re planning to go the traditional publishing route – agents and publishers will be very interested in you if you already have a list to market your work to.)
Why do you need an email list if you’re on social media?
In the last post, we talked about building a social media presence. That’s a great place to start identifying and connecting with your audience. But there is a danger to relying solely on social media to sell your book(s).
Also, there are slower ways to build your list, like having a newsletter signup on your website (speaking of which, if you haven’t signed up for Writing Academy’s newsletter, what are you waiting for? It’s in the sidebar!).